Facts Fridays #3

How to tell if you're buying 'fast fashion', and how to slow the heck down

DISCLAIMER - many businesses and brands have different approaches to sustainability. if you're concerned about one of your favourite businesses, just ask them about sustainability, and let them know that it's important to you.

additionally, choosing to be more sustainable is not as easy for all business owners, especially when it can be a more expensive option. we can only ever do our best, and make the best decision for our own situation.

 Signs that a biz might be contributing to fast fashion

- New prints or designs every week/month - pushing you to stay 'on trend' and ditch the *miscellaneous dog accessory* you just bought for a newer, shinier version.

- Lots of similar or identical products on the market - this might mean it's mass produced in a foreign factory. Unfortunately some countries have lower standards for workplace safety and worker protection, as well as material sourcing and waste disposal, than we have in Australia.

- Huge discounts, regularly. If it's heckin' cheap, it was cheap to manufacture... Which also might say something about the quality of what you're buying! Lots of brands will go on sale regularly to move on stock that they ordered too much of... and if you don't buy it, you can bet it's going to landfill.

So, how you can slow the heckk down

1: Shop handmade.

Handmade products are often made to order, or made in limited quantities. Handmade businesses are (generally speaking) much more ethical and sustainable than overseas providers. For example, you can trust that the craftsman are properly paid and looked after, and that they aren't overproducing or wasting stock and sending it to landfill- at least not on the same scale as overseas manufacturers.

2: Be conscious of WHY you're buying something

 Buy only what you need, and consider whether you're buying something because you love it, or because of its price point. You probably need a better reason to buy something than 'because it's cheap'.

Consider whether you actually 'need' that product... We are only human and it's difficult to escape the world of wanting something because it's cute/cool/fun. So if you are buying something for these reasons, try and find out as much about the product/materials/production method as possible, and if it's fast fashion, or made with fossil fuelled materials, perhaps reconsider.

3: Try and slow down your buying habits.

 See if you can commit yourself to buying less, and less regularly. Set yourself attainable goals for how often you buy new products for your dog - we all love dressing our pup in the cutest gear, but consider how many times your dog will wear/use that accessory... If it's less than 10 times, maybe you could give it a miss. And if the products won't last you 10 uses because they aren't high enough quality, maybe don't buy them.


When in doubt?

Ask your favourite business what they are doing to be more environmentally friendly. There are so many ways a business can approach sustainability, and every little bit counts. If a business knows their customers value sustainability, they will value it too.

It's totally up to you how you spend your money, but consider the difference it could make if everyone chose to support more sustainable businesses - the less sustainable ones would either go out of business, or be forced to adapt and pivot to a more sustainable method. 

And wouldn't that be nice!