Our Response to the NSW and QLD Floods

Floods have caused destruction and devastation in NSW and QLD in the past few weeks, and like many others, we have been feeling a deep sense of stress, hopelessness and despair at our inability to do ‘enough’ to help.

We’ve seen many of our friends flocking to fund raising, donating proceeds from sales, sharing links and lending hands to the efforts on the ground to help impacted communities, coming together and working hard to help others.

But for us, the uneasiness we feel upon seeing the stories of the floods, leads us to look beyond the recovery efforts, and consider the bigger picture.

Because the floods are just a symptom of a more sinister disease that is wearing down our entire planet. This disease is one that will take much more than homes and belongings. It has the ability to take our lives, as well as the lives of most plants and animals on this earth, and it will take a lot more work to resolve: climate change.


A recent article from the climate council explains how:

‘climate change is intensifying extreme rainfall and how the frequency of these events is likely to almost double with each degree of further global warming.’

The emissions sent up into the atmosphere by burning coal, oil and gas (amongst a myriad of other contributors to climate change) lead to rising temperatures globally. (See the link for more on this here).

It’s impacting our weather systems, and creates situations like we have seen in NSW and QLD, as in a hotter climate, water evaporates faster, fills up our clouds and leads to more frequent, heavier downpours.

These floods are not a surprise, this is not a ‘freak event’.

The writing has been on the wall that disasters like this are coming, much like the devastating fires that ravaged the south east coast of Australia in summer 2019-20.

 'Burning' is a documentary you can stream that digs very specifically into the events leading up to, during and after the fires.

While natural disasters like floods, fires, cyclones and tsunamis have occurred historically and will continue to, due to climate change, they’re getting bigger, more frequent and more deadly.

Providing aid for those impacted by the floods is undoubtedly essential right now.

But it’s well and truly time to consider what else we each could be doing, in small, conscious actions, each and every day, to learn about and act on climate change.

Because if we can turn the tide on climate change, and reverse those rising temperatures, the impact on our weather systems is reduced, and the frequency and severity of these disasters is diminished…

and you don’t need to provide aid for disasters that don’t happen.

If you’ve taken out your wallet, or time out of your day to help with the floods, consider also taking some time out of your day every day, to learn more, to be more conscious, and to live a more sustainable life.

Reduce your power consumption, switch to renewable energy, be conscious of what you buy, support small, think green, use your voice and your votes in local, state and federal elections to put people in power who are there to acknowledge and act on climate change.

 Sometimes these actions can be harder, or less convenient, but these are just as meaningful as helping those who are impacted by the floods, because they all contribute to creating change that can reduce global temperatures, and reduce the intensity and frequency of natural disasters.

When sustainability is at the core of your business, sometimes it can feel as though you aren’t doing ‘enough’ to help others, especially in times like these.

But our business is founded on a deep-rooted concern and care for our planet, and it is our mission to create meaningful change in our world.

 We are thinking globally with every decision we make, and while we may not be in a position to donate large sums of money, we’re still doing the work to educate and create a healthier planet.

We will continue to take small, meaningful and conscious steps towards sustainability, and we hope you can too.