Uh oh… Our Earth is in trouble.

 The planet we all call home is warming at an unprecedented rate, we are filling the oceans with plastic and wreaking havoc on eco systems worldwide. Fast fashion is fast using water and polluting whatever is left behind, churning through energy and forever finding synthetic materials that may only be used once or twice before spending an eternity in landfill. And while you might not typically think of your pet supplies as ‘fast fashion’, the maximum-produce-minimum-cost business model so widespread within the pet industry is not doing our Earth any favours.  

So, what are we going to do about it? 

We get it, your dog deserves the best. That’s why we are relentlessly seeking the highest quality, eco-friendly alternatives to reduce our environmental pawprint.  

  Think: zero plastic, natural, organic, recycled, biodegradable, long lasting, vegan.

Think: handmade, local artisans, minimising imports and maximising product lifespan.

Think: non-toxic, carbon neutral, low-waste, green.

Oh… and think really heckin’ cute.


Now you’re thinking Willow’s Way.



We strive for transparency within our supply chain, to always look for cleaner, greener alternatives and to find easy, reasonably priced replacements for your standard pet supplies. And our packaging is working hard to be better too. Our entire packaging process is recycled, recyclable, biodegradable and/or compostable.


We stay up so you can sleep at night knowing you and your pup are doing their best for our shared environment.


Want to know more about our products and processes? Head to our Contact Page and ask us everything you want to know. We’re allllll ears. (Fluffy ones).