it's time to walk Willow's Way
Yep, we said the W*** word, and we're not afraid to use it. Now that we've got your tails a'wagging and your paws tippy tapping, let's dig a little deeper.
our mission
to create beautiful, ethical accessories that enhance and encourage the bonds between humans and their pets
our materials
from recycled cotton to vegan paint, and recycled tissue paper to compostable post satchels, we've ensured our products are eco-conscious from start to finish.


our maker
born and raised in Tasmania, Australia, Soph is genuinely obsessed with her pup Willow, the namesake for this business. Through the love of her dog and our shared environment, she was inspired to create dog accessories that won't cost us the earth.