it's time to walk Willow's Way
Yep, we said the W*** word, and we're not afraid to use it. Now that we've got your tails a'wagging and your paws tippy tapping, let's dig a little deeper.

eco essentials range
everything you need to make a start on sustainable dog ownership. check out our full range of essentials including eco-friendly dog poop bags, silicone treat pouches and more.
Enter our world of extra aesthetic pups.
Join in our journey on our Instagram page!
our mission
to cultivate a community of pet owners dedicated to creating a green future for pets and owners alike.
to show that eco can be cute, and that we hold the power to nourish and care for our planet by making mindful decisions about how we consume.
our materials
from recycled cotton to vegan paint, and recycled tissue paper to compostable post satchels, we've ensured our products are eco-conscious from start to finish.


our maker
born and raised in Tasmania, Australia, Soph is genuinely obsessed with her pup Willow, the namesake for this business. Through the love of her dog and our shared environment, she was inspired to create dog accessories that won't cost us the earth.
Willow's Way is located on land belonging to the Whadjuk Nyoongar people, who have been the Traditional Custodians of this land in south west Western Australia for many thousands of years.
We wish to acknowledge the Traditional Custodians of the land on which we live and work, and their ceaseless connection to this land. We pay our respects to their Elders past, present and emerging.